Looma, in Estonian means "to create" & "to make"

– a perfect reflection of what we’re all about.

The "Ma" in LooMa represents Motherhood, and for me has been the ultimate journey so far. At Looma, we’re here to celebrate the journey and perhaps make it a little easier by creating products for babies, children, and families that are as practical and purposeful as they are stylish.

The name also refers to loom – weaving. Our signature material used at Looma is Cotton Terry Towel, a weaved fabric!

So there, Looma is a playful connection to our signature terry towelling fabric, creating quality products and sharing goods, bads and in betweens of Motherhood.