Discover Looma’s story—creating eco-conscious, practical baby & toddler products that make mealtimes, bath time & everyday life less mess, more joy.

Our Story

Hi, I’m Caitlin, founder of Looma Co and mum to two little boys, J and L. Looma started in our kitchen when my husband cut a hole in a tea towel to make a bib after our son refused silicone smocks. That quick DIY sparked a bigger idea — parents deserved practical, beautiful, and eco-conscious products that actually work in real family life.

What began with our signature TerryTots™ Towel Bibs has grown into a range of baby and toddler essentials designed to reduce mess, stress, and laundry, while keeping little ones comfy and looking cute.

Our Mission

To create products that work hard for busy, eco-conscious families, so you can spend less time cleaning up and more time making memories.
We focus on:

• Function first: Every product is tested by real parents (and messy little testers!)

• Eco-conscious choices: Reusable, long-lasting designs to reduce waste

• Style + practicality: Products that look as good as they work

Our Signature Products

• TerryTots™ Towel Bibs – Absorbent, comfortable, and long-lasting, designed for messy mealtimes and beyond.

• Luxe Hooded Towel Ponchos – Perfect for post-swim warmth, beach days, and bath time.

• Baby Bath & Beach Towels – Soft, quick-drying, and generously sized for growing kids.

• Bundles & Gift Sets – Thoughtfully curated so you can save while stocking up.

Why Parents Love Looma

We know one bib or towel isn’t enough — that’s why we make products to last through hundreds of washes, and why we offer bundle discounts to make stocking up easy. Think of our bibs like reusable nappies — having 3 or more in rotation is a game-changer.

Join Our Community

We’re more than just a store. We share recipes, mealtime tips, relatable parenting moments, and practical hacks to make your days smoother. You can find us on Instagram and TikTok @looma.collective, or sign up to our email list for exclusive offers and helpful resources.

Sustainable and Ethical Manufacturing

After sewing thousands of bibs myself, and running the company, packing and posting orders, managing social media, markets and the rest, it was time to outsource manufacturing. It took TWO YEARS to find manufacturers we aligned with with ethical practices involved and the upmost quality in our products . We believe in doing our part for the planet. Our bibs are made by an ethical manufacturer in India supporting the Made in India Initiative who prioritises sustainable practices, ensuring that you’re making a responsible choice for your family and the environment AND the back pocket.