Discover Looma’s story—creating eco-conscious, practical baby & toddler products that make mealtimes, play activities, bath time & everyday life less mess, more joy.

Our Story

We’re Caitlin and Tara — Perth-based mums, friends, and qualified teachers with backgrounds in early childhood education. We believe messy meals and sensory play a vital role in how children learn, explore, and grow. With years of experience caring for little ones (and plenty of real-life testing at home with our own 4 boys between us), we’re passionate about designing products that actually work.


Our story started the way so many great parenting ideas do — in the kitchen, mid-mealtime chaos. When Caitlin’s son refused silicone smocks, she was out of options and out of patience. So, her husband grabbed a tea towel and cut a hole in the middle.
It was soft, breathable, full-coverage… and it worked.


That simple moment sparked something bigger. We took that humble tea-towel idea and thoughtfully redesigned it into an eco-friendly, full-coverage bib that feels great, looks great, and genuinely does what parents need it to do.


Designed with comfort in mind and made to catch the mess before it hits little outfits (and your stress levels), our bibs help turn chaotic mealtimes into calmer moments.


What began with our signature TerryTots™ Towel Bibs has grown into a range of baby and toddler essentials. We believe practical should still be beautiful, and eco-conscious choices should still be simple.

Every product is created to make everyday life with kids just a little bit easier — because less mess means more time for what really matters.

Thank you for supporting our small business 🤍


Our Mission

To create products that work hard for busy, eco-conscious families, so you can spend less time cleaning up and more time making memories.
We focus on:

  • Function first: Every product is tested by real parents (and messy little testers!)

  • Eco-conscious choices: Reusable, long-lasting designs to reduce waste

  • Style + practicality: Products that look as good as they work

Our Signature Products

  • TerryTots™ Towel Bibs – Absorbent, comfortable, and long-lasting, designed for messy mealtimes and beyond.

  • Luxe Hooded Towel Ponchos – Perfect for post-swim warmth, beach days, and bath time.

  • Bundles & Gift Sets – Thoughtfully curated so you can save while stocking up.

Why Parents Love Looma

We know one bib or towel isn’t enough — that’s why we make products to last through hundreds of washes, and why we offer bundle discounts to make stocking up easy. Think of our bibs like reusable nappies — having 3 or more in rotation is a game-changer.

           


Join Our Community

We’re more than just a store. We share recipes, mealtime tips, relatable parenting moments, and practical hacks to make your days smoother. You can find us on Instagram and TikTok @looma.collective, or sign up to our email list for exclusive offers and helpful resources.