Our story

We’re Caitlin and Tara — Perth-based mums, close friends, and qualified teachers with backgrounds in early childhood education. We've seen firsthand how messy meals help children learn, explore, and grow. With years of experience caring for little ones (and plenty of real-life testing at home with our own four boys between us), we’re passionate about designing products that genuinely work.

Our story began the way so many great parenting ideas do — in the kitchen, mid-mealtime chaos. When Caitlin’s son refused silicone smocks, options were running thin. In a moment of frustration, her husband grabbed a tea towel and cut a hole in the middle. It was soft, breathable, full-coverage, and it worked.

That simple moment sparked something bigger. We took that humble tea-towel idea and thoughtfully reimagined it into an eco-friendly, full-coverage bib designed to feel good, look great, and actually do its job. Made with comfort in mind and designed to catch the mess before it hits little outfits (and your stress levels), our bibs help bring a sense of calm to busy mealtimes.

What started with our signature TerryTots™ Towel Bibs has since grown into a curated range of baby and toddler essentials. We believe practical can still be beautiful, and eco-conscious choices should still be simple.

Everything we create is designed to make life with little ones just a little calmer, a little cleaner and a whole lot cuter. 

Our purpose

We create thoughtfully designed products for busy, eco-conscious families, so you can spend less time cleaning up and more time making memories.

We focus on:

  • Function first: Every product is tested by real parents (and messy little ones).
  • Eco-conscious designs: Reusable, durable pieces made to last and reduce waste.
  • Style and practicality: Baby and toddler essentials that look as good as they work

Our signature products

  • TerryTots™ Towel Bibs 
    Absorbent, comfortable, and long-lasting, designed for messy mealtimes and beyond.
  • Luxe Hooded Towel Ponchos
    Perfect for post-swim warmth, beach days, and bath time.
  • Bundles & Gift Sets
    Thoughtfully curated so you can save while stocking up.

 

           

Join our community 

We’re more than just an online store. We share recipes, mealtime tips, relatable parenting moments, and practical hacks to make your days smoother. You can find us on Instagram and TikTok @looma.collective, or sign up to our email list for exclusive offers and helpful resources.