Baby & Toddler Boutique - Home of the Full Length Towel Bib

Find out Why

Aussie Parents Love Looma

Less Mess at Mealtimes

Our Full-Length Towel Bibs are designed to actually cover your child completely during mealtimes, protecting outfits from inevitable spills and stains.

The Bib for out and about

Eating out with little ones doesn’t have to be stressful. Our bibs provide full coverage in highchairs and prams, so you can enjoy meals together anywhere without outfit changes and stained clothes.

Simplifying Parenthood

Parents are sometimes overwhelmed with the starting solids journey, the laundry piles, messy mealtimes. We make it simple with essentials that truly work, saving you time and reducing laundry.

Versatile Use

Use our Towel bib as a facewasher after meals to clean sticky hands and faces, then the highchair, then simply put in wash. PLUS, use the bib for arts and crafts and messy play!

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We are the Home of the Full Length Towel Bib

Our full-length towel bib is the first of its kind, sure you've seen dribble bibs (guarantee they aren't as long as ours), and maybe you've seen silicone smocks (it takes silicone 50-500 to break down!), but our towel bibs are designed to keep your little one clean and comfortable during mealtime, arts, or play while being a more considered choice for the environment.

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What does Looma Mean?

"to create" & "to make"

– a perfect reflection of what we’re all about. The "Ma" in LooMa represents Motherhood, and for me has been the ultimate journey so far. At Looma, we’re here to celebrate the journey and perhaps make it a little easier by creating products for babies, children, and families that are as practical and purposeful as they are stylish. The name also refers to loom – weaving.

So there it is, Looma is a playful connection to our signature terry towelling fabric, creating quality products and sharing goods, bads and in betweens of parenthood.

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